Build muscle.
Lose fat.
Improve your physique.
Client Results
Clients across different starting points. Consistent, measurable progress.
Muscle gain — Body recomposition
ICN Mr Australia — 1st place
Coaching custom created to suit your life and goals.
Apply nowBuilt for physique results.
Joel combines pro-level experience with a structured coaching system, so clients get more than motivation — they get a clear plan, accountability, and measurable progress.
Qualifications
- Certificate III in Fitness
- Certificate IV in Fitness
- First Aid & CPR
- ICN Professional Athlete
- Structured training and nutrition — not guesswork
- Regular reviews with measurable, data-driven adjustments
- Coaching for general clients and competitive athletes alike
- Clear, visible progress tracked over time
The Approach
Hybrid coaching combining online structure with in-person training. Consistent, measurable progress — not short-term changes.
Online
- Individual training program
- Nutrition targets with adjustment
- Weekly check-ins
- Progress tracking
In Person (Perth WA)
- Technique refinement
- Load and execution control
- Direct feedback
Apply now
Joel reviews every application personally.
The Process
Five steps. Every client, every time — no exceptions.
Define goal
Establish a clear target — fat loss, muscle gain, competition prep, or general improvement.
Build the plan
Training and nutrition tailored to your schedule, ability, and available equipment.
Weekly review
Check-ins to assess adherence, measurements, and progress. Nothing gets missed.
Adjust
Data-informed changes to training load, calories, or targets — based on what the review shows.
Repeat
Progress is built through consistency and iteration, not short-term fixes or guesswork.
The Blueprint Method
Professional coaching tailored to your specific goals — every program follows the same structured system.
Body Recomposition Coaching
Full-service coaching for clients wanting to lose fat, build muscle, and improve their overall physique. Everything is individualised — no templates, no copy-paste plans.
- Individual training program
- Nutrition targets with ongoing adjustments
- Weekly check-ins and progress review
- Full support between sessions
Beginner Program
For those starting out or returning after a break. Covers training, nutrition fundamentals, and building consistency from day one.
Posing & Presentation
Coaching on posture, positioning, and presentation — for competitors, photoshoots, or anyone wanting to present their physique better.
Training Programs
Pre-built programs for specific goals, delivered digitally. Structured and ready to run from week one.
Physique Audit
A full review of your current training, nutrition, and physique — with clear, written recommendations on exactly what to change.
Ready to build the physique you've always wanted?
Apply nowWhat clients say
“I'd plateaued for years doing my own thing. Joel set up a proper recomp around my work schedule and kept the check-ins consistent. Five kilos of lean gain later and I'm still progressing.”
Eoin R.
Body recomposition — +5 kg lean
“I came in as a complete beginner and never felt out of my depth. Six months later I'm training four days a week and finally see the changes.”
Lauren P.
Beginner Program — 6 months
“Stage prep with Joel was the most organised process I've ever been through. Plan, check-ins, posing — everything dialled.”
Daniel R.
Competition prep — ICN debut
FAQ
Everything most people ask before applying.